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The security and protection of our customers' personal information is our top
priority. Quality Diamonds privacy policy covers the following areas:
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The personally identifiable information (or third party personally identifiable
information) collected from customers through our website
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The use of this information
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Parties with whom the information may be shared
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Choices available to you regarding collection, use and distribution of the
information
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Security procedures in place to protect the loss, misuse or alteration of
information under our control
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Ways to correct inaccuracies in the information
Information collection and use
Quality Diamonds is the sole owner of the information collected on our
website. We will not sell, share, or rent this information to others in ways
different from what is disclosed in this statement. We collect information from
our users at several different points on our website.
Membership
When you make a purchase on our site, you automatically become a member. You
provide the following information:
• Your name
• Your e-mail address
• Your billing and shipping address
• Your telephone number
Credit Card information is only entered at the payment processing stage which is
provided securely by Worldpay Merchant Services. We do not hold any credit
card information for any customers.
You choose your own password to use for all future purchases on the site.
Credit Card You choose whether or not you would like to receive electronic
mailings from us.
Orders
When completing an order, customers must provide us with their contact
information, such as name, shipping address, as well as billing information,
which we use to process the order. If we have difficulty processing an order,
we would use this contact information to get in touch with the you.
Cookies
A cookie is data stored on a customer's computer by a web browser. Cookies
contain information that support the behaviour and functionality of our
website. Our website may use both session cookies and persistent cookies. These
cookies do not contain personally identifiable information.
Usage Tracking
Quality Diamonds tracks the traffic throughout our site. This information
is used to compile overall statistics and is not recorded at the level of
individual customers. The information we track includes IP (internet protocol)
addresses, browser type, referring/exit pages, platform type and timestamp.
Click counts are used to analyse trends, administer the site, track the
aggregate navigation of our customers through our website. The statistics help
us decide which products and services best serve our members and guests.
Sharing
Quality Diamonds gives you access to third party partners that provide customers
with certain services that are detailed below. We may provide transaction
information to these parties when a customer requests such services. This
practice is intended to relieve customers from having to provide redundant
information. Our third party partners are provided with customer
information solely for providing their services to our customers, and are
otherwise restricted from using the information.
Quality Diamonds uses third party companies for shipping and payment
processing. These companies do not share, store or use personally identifiable
information for secondary purposes. We generally use Royal Mail Parcel Services
for shipping and Worldpay Merchant Services for payment processing.
Corrections to your information
Our website allows members to correct and update their own personal information.
This is often useful after a change of address, new email address, etc. In
addition, customers may choose to deactivate their accounts and effectively be
removed from our database. However, in the instances of customers who have made
actual purchases from our site, we may retain some transaction-related
information for its general records and accounting purposes.
Choice/Opting out
Members are always given the choice to opt out of receiving periodic information
such as newsletters and promotions. Members no longer wishing to receive
email-based promotions may opt out of these communications by
clicking here.
Quality Diamonds retains the right to change its privacy policy at any time. If
we make any material changes in our privacy practices, we will post a prominent
notice on our web site describing the changes. Members opting to receive email
notifications may be notified of the changes directly via email.
Legal Disclaimer
The only time we will disclose personal information is when required to do so by
law or with the good-faith belief that such action is necessary in order to
conform to the law.
If you have questions about this privacy policy, please contact us at
customercare@qualitydiamonds.co.uk or 0800 612 1017.
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