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Platinum 950

Platinum 950

Platinum is a word often used to represent the ultimate in luxury, exclusivity and success.

Assay Assured Jewellery RetailerThere are platinum credit cards, platinum records for albums that sell over a million copies, and the rarely seen platinum wedding anniversary that celebrates an amazing 70 years of marriage.

Platinum’s association with finer things in life is no accident. It’s the rarest of all the precious metals and one of the world’s scarcest elements. It’s mined only in a few locations around the world - mainly in South Africa - and the yearly production of platinum in 2009 was only 7% of that of gold. Add the fact that over 50% of all platinum mined goes to industrial use and it’s easy to see why platinum jewellery is so highly prized.

Instant Expert

  • Cool white sheen
  • Very durable and hard-wearing
  • Rarest of the precious metals
  • Hypo-allergenic
  • £££ - The most expensive metal


Platinum’s cool white sheen is perfect for accentuating the sparkle and brilliance of diamonds as it doesn't cause any colour to be reflected in the stone. 

Platinum is extremely durable and strong making it ideal for jewellery that’s worn on a daily basis. It’s highly resistant to stress and withstands both extreme heat and extreme cold, which means platinum jewellery will retain its good looks better than any other metal.

Unlike other jewellery metals, platinum is actually deemed to look better with wear. Surface scratches form a patina that’s considered highly desirable, however, the metal can easily be returned to its original polished state by a jeweller if that’s what you prefer.

Platinum is ideal for allergy sufferers as it doesn't contain any nickel.


Scarcity and exclusivity come at a price. Expect to pay 25-30% more than for the same setting in gold.

Promessa diamond ring in platinum 950 Ettore diamond stud earrings in platinum 950 Abbracio diamond engagement ring in platinum 950 Carina diamond stud earrings in platinum 950