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About Quality Diamonds

About Quality Diamonds

Our Quality Diamonds Story.

After experiencing his own difficulty trying to find the perfect Diamond, Paul knew that there must be an easier way.
Paul decided that he wanted to provide people with the best prices for amazing Diamonds, without going through a retail Jeweller.

It was then in 2003, that Paul and his cousin Dave Sitton founded Quality Diamonds.

15 years later, Quality Diamonds is now a well established online Diamond retailer, and we’re committed to bringing you the highest quality Diamonds at the best prices on the internet. Additionally, as a member of the British Jewellers Association, we guarantee you'll find the exquisite experience and personal service you’d expect when buying from a Hatton Garden jeweller.
We have also recently expanded our services, and are now able to offer Lab grown Diamonds. See more about them here.

As an online jeweller, we order directly from the Diamond manufacturers and suppliers, therefore making all bespoke and custom pieces at much lower prices.    

Our Quality Guarantee.

At Quality Diamonds, we are dedicated to ensuring you experience our excellent customer service, as well as providing you with the best value for Diamonds. When you buy from us, we are devoted to presenting you with our personal Quality Guarantee.


From simple elegant bands to intricate Diamond set pieces, our Collection represents the very best of a range of designs. Both our Diamond experts and our online search facility empower you to identify the highest quality conflict-free Diamonds from around the world. All our 150,000 Diamonds are certified by one of the six leading independent gemological laboratories (GIA, AGS, EGL and EGL USA, IGI and HRD). Not only do we ensure you receive the best Diamonds at competitive prices, our jewellery is hand-crafted in the UK by Hatton Gardens highly skilled master craftspeople.


By buying direct from the world’s largest Diamond suppliers, we can bring you the best prices. In order to ensure we offer the best quality and price in the online market, we regularly check competitor pricing. Our in-house designer carries out competitor research on a monthly basis, allowing us to continue to remain price and product competitive in the market.
Being an online business, with 3 showrooms around the UK, we are able to keep our costs low, and therefore our prices even lower.
Here at Quality Diamonds, we don’t want you to spend more than you have to - so if you can find a Diamond with the same characteristics cheaper elsewhere, we can provide you with that exact Diamond, as well as matching the price.


Our Collection is made up of exquisite settings which you can combine with hand-picked diamonds to create a piece of jewellery that is uniquely you.
If you’re not sure what you want, then our experts Diamond Advisors and in-house designer are on hand to help you craft your very own design. Our experienced team will work with you to create your vision, then guide you through the process to ensure you have your perfect piece.

Peace of Mind

Our small yet friendly team offer exceptional personal service. We are attentive to your needs, and are focused on ensuring you feel at ease. Be sure to ask us anything - we'll help you in any way we can.
We offer free next day delivery (or a collection from one of our showrooms), plus a free resize if it isn't quite a perfect fit first time.
Our *30 Day "No Quibble" 100% money back guarantee aims to provide you with peace of mind, as we understand when circumstances or choices may change.

* Terms and conditions apply, click here for full details.