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About Quality Diamonds

About Quality Diamonds

Our Quality Diamonds Story.

After experiencing his own difficulty trying to find the perfect diamond for his now-wife Sarahs' engagement ring, Paul knew that there must be an easier way to provide high quality independently certified diamond jewellery, at incredibly affordable prices, as retail jewellers have such high overheads and traditionally buy through a chain of middlemen, which artificially inflate the overall price.

We discovered we could order directly from diamond manufacturers and suppliers, making extremely high jewellery at much lower prices and after discussing the opportunity with techie cousin Dave, in 2003 they founded Quality Diamonds.

19 years later, Quality Diamonds is now one of the UK's most established online diamond retailers, committed to bringing you the highest quality diamonds at the best prices on the internet. Additionally, as a member of the British Jewellers Association, we guarantee you'll find the exquisite experience and personal service you’d expect when buying from a Hatton Garden jeweller.

We now operate online and by appointment from three showrooms in Londons Hatton Garden, Birmingham Jewellery Quarter and Quality Diamond's original home in Milton Keynes.

Aside from helping customers to choose and make their perfect jewellery, we also custom make all types of jewellery and have recently added lab-grown diamond jewellery to our range.

Our Quality Guarantee.

At Quality Diamonds, we are dedicated to ensuring you experience our excellent customer service, as well as providing you with the best value for your diamonds. When you buy from us, we are devoted to presenting you with our personal Quality Guarantee.


From simple elegant bands to intricate Diamond set pieces, our collection represents the very best of a range of designs. Both our diamond experts and our online search facility empower you to identify the highest quality conflict-free diamond from around the world. All our diamonds are certified by one of the six leading independent gemological laboratories (GIA, AGS, EGL and EGL USA, IGI and HRD). Not only do we ensure you receive the best Diamonds at competitive prices, but our jewellery is also hand-crafted in the UK by highly skilled master craftspeople.


By buying directly from the world’s largest diamond suppliers, we can bring you the best prices. In order to ensure we offer the best quality and price in the online market, we regularly check competitor pricing. Our in-house designer carries out competitor research on a monthly basis, allowing us to continue to remain price and product competitive in the market.
Being an online business, with three showrooms in the UK, we are able to keep costs low, and therefore our prices even lower.
Here at Quality Diamonds, we don’t want you to spend more than you have to - so if you can find a diamond with the same characteristics for less elsewhere, we can often provide you with that exact diamond, as well as beating the price.


Our Collection is made of exquisite settings which you can combine with hand-picked diamonds to create a piece of jewellery that is uniquely you.
If you’re not sure what you want, then our expert diamond advisors and in-house designer are on hand to help you craft your very own design. Our experienced team will work with you to create your vision, then guide you through the process to ensure you have your perfect jewellery.

Peace of Mind

Our small yet friendly team offer exceptional personal service. We are attentive to your needs and are focused on ensuring you feel at ease. Be sure to ask us anything - we'll help you in any way we can.
When your order has been made, we offer free next day delivery or a collection from one of our showrooms, plus a free resize if it isn't quite a perfect fit first time.
Our *60 Day "No Quibble" 100% money-back guarantee aims to provide you with peace of mind, as we understand when circumstances or choices may change.

* Terms and conditions apply, click here for full details.