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White Gold

White Gold

Created when pure gold (which is always yellow) is alloyed with a white metal such as nickle, palladium, platinum or manganese, White Gold is an affordable alternative to Platinum.

Assay Assured Jewellery RetailerYellow gold has long been the traditional choice for engagement and wedding rings because of it's lasting beauty and inherent value. However the cool, clean luster of White Gold has increased in popularity since the 1990s. White gold accentuates the sparkle and brilliance of diamonds as it doesn't reflect colour through the stone and allows those who prefer the look of silver-coloured metal to honour tradition without compromising on beauty.

The purity of gold is measured in karatage, with 24 karats signalling 100% pure gold. Although 24 karat gold is a popular jewellery metal in other parts of the world, in Europe and the West it’s considered too soft. Instead, we use gold alloys, meaning gold that has been strengthened with other metals such as silver, copper, nickel and zinc. For example, 18 karat gold is 18 parts (75%) gold and 6 parts other metal.

In addition to the metals used to make the gold alloy, white gold is plated with rhodium to give it a bright silvery-white colour. 

Instant Expert

  • Bright and silvery-white
  • Dense and malleable
  • A modern twist on tradition
  • Will need re-plating to preserve colour
  • ££ - About 25% less expensive than platinum


White gold doesn’t rust, tarnish or corrode.

White gold is much more malleable than platinum, so it’s easier to work into fine, intricate designs. It’s also less expensive than platinum and is ideal for those who want the look of platinum with the heritage and tradition associated with gold.

White gold's clean white sheen is perfect for accentuating the sparkle and brilliance of your diamond.


White gold jewellery can become scratched, especially when worn on a daily basis.

White gold’s rhodium plating will wear away over time. You’ll need to have it re-plated to keep its ‘white’ colour however, this is a simple process.

Because nickel may be present in the gold alloy, white gold may not be suitable for metal allergy sufferers.

Amia diamond engagement ring in white goldMirabelle diamond stud earrings in white gold Flor diamond engagement ring in white goldLealia diamond stud earrings in white gold