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Yellow Gold

Yellow Gold

Gold is the oldest and still the most sought after of the precious metals. Its rich burnished colour has been a symbol of wealth and prosperity for centuries.

Assay Assured Jewellery RetailerMany artefacts that survive from ancient civilizations such as Ancient Egypt or Greece show gold to have been almost universally associated with royalty and deities. Gold has long been the traditional choice for engagement and wedding rings because of its long lasting beauty and inherent value.

The purity of gold is measured in karatage, with 24 karats signalling 100% pure gold. Although 24 karat gold is a popular jewellery metal in other parts of the world, in Europe and the West it’s considered too soft. Instead, we use gold alloys, meaning gold that has been strengthened with other metals such as silver, copper, nickel and zinc. For example, 18 karat gold is 18 parts (75%) gold and 6 parts other metal.

Instant Expert

  • Warm rich colour
  • Dense and malleable
  • Doesn't rust, tarnish or corrode
  • Traditional for wedding rings
  • ££ - About 30% less expensive than platinum


Gold doesn't rust, tarnish or corrode, and it won’t lose its colour over time. It’s prized for its lasting beauty that improves with age.

Gold is much more malleable than platinum, so it’s easier to work into fine, intricate designs.

Gold jewellery is always a worthy investment and the price of gold is more stable in times of economic depression than that of platinum.


Gold jewellery can become scratched, especially when worn on a daily basis.

Because nickel may be present in the gold alloy, gold may not be suitable for metal allergy sufferers.

Kala diamond set engagement ring in yellow goldCarina diamond stud earrings in yellow gold  Mirabelle diamond engagement ring in yellow goldAlegra diamond stud earrings in yellow gold