Why Choose an Asscher Cut Diamond?

The Asscher cut is a rounded square, it has large facets with a high crown and a deep pavillion. It’s most similar to the Emerald cut and has the brightest step cut - creating a ‘hall of mirrors’ effect.

02/02/2023

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Why Choose an Emerald Cut Diamond

Being one of the most well-known diamond cuts and a classic; this elongated and elegant shape might be the one that steals your heart.

31/01/2023

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Should I Insure My Diamonds?

The straight answer for you, is yes.

28/01/2023

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Is It Safe to Buy Diamonds Online?

All the cool kids (and their parents and grandparents) are shopping online these days, but it can still feel a little bit scary to buy something as important as a diamond engagement ring over the internet.

26/01/2023

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The not so Humble Halo Engagement Ring

Halo engagement rings, featuring large central stones have moved in and out of fashion influenced by the trends of the super-rich and aristocracy. But one ring has influenced this trend twice, a single iconic ring, given to two iconic British women.

25/01/2023

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Blood Diamonds & The Kimberly Process

The term "Blood Diamonds" or "Conflict Diamonds" refers to diamonds that are sold mainly through illegal methods to fund war efforts in the war-torn countries of Africa.

19/01/2023

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Which Diamond should I buy???

We have decided we are buying a diamond engagement ring, now its time to focus on exactly on how to make the best choice!!! The 4C’s are the starting point, and below is a quick guide...

17/01/2023

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Your secret shortcut to finding the biggest, best, and cheapest diamonds online

You’re a smart person. You already know why it’s a good idea to buy diamond jewellery online. You get the lowest prices, the biggest choice, and the greatest freedom.

14/01/2023

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Lab Grown Diamonds

Giving you the chance to purchase a beautiful Lab Grown Diamond.

10/01/2023

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5 romantic ways to propose this Valentine's Day!

Surprise your loved one with a Valentines day proposal, and make it a Valentine they'll never forget!

10/01/2023

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